A new look for PSI: Where tradition meets the future
PSI has reached an important milestone in its transformation journey. While our heritage is deeply rooted in industrial expertise, reliability, and trust, our visual identity no longer fully reflects who we are today - a global technology leader pioneering scalable, AI-driven solutions for utilities and industry.
Our new look bridges PSI’s strong legacy with a bold, future-focused vision, aligning our corporate design with our technological excellence, in-depth industry knowledge, and strong customer focus.
What we set out to achieve
The update was guided by clear strategic goals:
- Bridge heritage and innovation: Preserve PSI’s trusted legacy while signaling our future-focused ambition.
- Visually communicate our proximity to digital technology: AI-driven and cloud-based software solutions.
- Strengthen market positioning: Reinforce PSI’s role as an innovative technology leader for industry and utilities.
- Attract top talent
s: The best engineers, data scientists, and strategic thinkers seek employers whose brand aligns with their professional ambitions. By evolving our identity to reflect our technological vision, we create a compelling story that resonates with the talent driving our industry forward.
From insight to identity
The refresh was grounded in insight, not aesthetics alone. Through extensive interviews with employees and customers, we gained a clear understanding of how PSI is perceived and how it needs to be perceived to support our next phase of growth.
It quickly became clear that a subtle update would not suffice. To truly reflect PSI’s transformation, a confident, modern evolution was required.
Three key forces shaped our direction
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Market evolution & customer expectations
Reliability remains crucial, but industries today demand AI-driven optimization, sustainability, and cyber resilience, and partners who lead this change.
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A transformed technology landscape
Modern industrial software is vastly different from the past. Our brand must visually and strategically reflect that PSI is not just adapting but pioneering a smarter world.
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People and strategic partnerships
A strong, modern brand empowers our teams to showcase their expertise and signals to future talent that PSI is a place of innovation.
Our refreshed design clearly communicates PSI’s evolution into an innovative software company while honoring our roots.
Reimagined logo: Combining a globe with our iconic walnut, the new logo symbolizes our international focus and deep process expertise. The walnut is reimagined for today’s global, digital world. Set within a precise pixel matrix, the design highlights PSI’s role as the connecting force behind complex, large-scale processes that keep industries running.
Modular lettering system: The redesigned PSI lettering supports a flexible, modular layout system for consistent brand communication across all channels and touchpoints.
Distinctive color palette: Designed for clarity, contrast, and scalability:
- Dark grey & white for strong contrast and readability
- Aquamarine combines trust-building blue with sustainability-driven green
- Lilac adds a dynamic highlight alongside aquamarine
Together, these colors deliver timeless modernity and strong recognizability.
What remains the same
While our look has evolved, our core identity remains unchanged. The PSI name continues to stand as a trusted mark across industries worldwide. Our commitments remain just as strong:
- Deep industrial expertise
- Reliable, resilient solutions
- Customer-centric innovation
- Long-term partnerships