Brand refresh highlights technological excellence, innovation, and customer focus
Berlin, February 10, 2026 – As part of its strategic realignment, PSI Software SE has refreshed its corporate design. The new, modern look aligns the visual identity with the company’s technological excellence, in-depth industry knowledge, and strong customer focus. This brand refresh further strengthens PSI’s position as an innovative technology leader in scalable, AI- and cloud-based software solutions for utilities and industry.
Despite the modernization of our corporate design, the PSI name remains unchanged. The redesigned PSI lettering forms the basis for a modular layout system and allows for flexible and consistent brand communication. The new and unique icon, a combination of a globe and the original walnut, reflects PSI's international focus and core process expertise.
The logo’s highly technical structure, set within a clear pixel matrix, emphasizes the company's evolved identity as an innovative software company. The new brand colors dark gray, white, aquamarine, and lilac are characterized by their distinctive recognizability, timeless modernity and design, enabling strong adaptability and scalability across all media.
“We have reached a further important milestone in our transformation process. Today, our software solutions are more intelligent, integrated, and future-oriented than ever before. Our new brand clearly communicates this evolution and fully reflects our commitment to innovation”, explains Robert Klaffus, CEO of PSI Software SE.
With this brand refresh, we honor PSI’s strong heritage while confidently stepping into the future with a fresh, modern look.
The PSI Group develops software products for optimizing the flow of energy and materials for utilities and industry. As an independent software producer with more than 2,300 employees, PSI has been a technology leader since 1969 for process control systems that ensure sustainable energy supply, production and logistics by combining AI methods with industrially proven optimization methods. The innovative industry products can be operated on-premises or in the cloud.
